The new API uses interest groups instead of cookie-based tracking for both audiences and remarketing. FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing Read More
The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends. Google just announced that they’re adding four new Performance Max (PMax) features. TBD. There is no word on when exactly the new Read More
Instead, Google recommends you use Google Search Console’s crawl rate feature. Google is warning against using 404 and other 4xx client server status errors, such as 403s, for the purpose of trying to set a crawl rate limit for Googlebot. Read More
The widely covered algorithm update finished rolling out, yet the big bang never happened. Here’s how SEOs can deal with the aftermath. Google’s helpful content update officially finished rolling out Sept. 9. Now it’s important to reflect on the update, our Read More
As expected, Google has launched the new classifications for the coverage report with a tour to walk you through the changes. Google has reenabled the validate fix feature in Google Search Console while launching the new “more simplified” classifications for the Read More
Google’s Q4 earnings report showed a decline in ad revenue, missing analysts’ expectations, due to challenges in the digital advertising market. Search, ad network, and YouTube revenues all fell in the fourth quarter of 2022, Google reported yesterday. Overall, Google Read More
Any experiments and personalizations still active will end. Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of Optimize may affect Read More
Three new features for comparing prices, booking additional attractions, and editing prices are now available to attraction and tour operators. Google has just announced three new features for travel and tour booking businesses. The new features are aimed at making Read More
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming months. With GDC, the annual game developers conference, postponed due to the coronavirus outbreak, Google announced its annual slate of feature Read More
Ecommerce advertisers and brands will now be able view which items were added to cart, purchased, clicked, and more. Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Read More
