These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025. We saw an obvious shift in tech giants putting their largest investments behind their AI tools in 2024, and Read More
Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience. Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to Read More
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more. Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad Read More
The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation. The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of Read More
Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers. Google Ads is experiencing technical issues. Users are reporting error messages, slow response times, and other unexpected behavior when accessing the platform. Why we Read More
Meta’s shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach. Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Read More
YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes. YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format Read More
From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns. PPC advertising has always been a data-driven field, but artificial intelligence (AI) is taking it to a new level. AI Read More
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies. Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your Read More
Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities. When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. Read More
