Meta’s shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach. Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Read More
YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes. YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format Read More
From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns. PPC advertising has always been a data-driven field, but artificial intelligence (AI) is taking it to a new level. AI Read More
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies. Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your Read More
Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities. When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. Read More
Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses. Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying Read More
Rising CPCs on branded keywords? Here’s why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency. Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. Read More
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty. Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from Read More
$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors. Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s Read More
Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading? With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech Read More
