Consumer and market intelligence can help you stay afloat. Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Read More
Amazon Reportedly Prepping to Go Cashierless at Whole Foods
According to the Wall Street Journal Amazon is testing larger format stores with its Amazon Go cashierless technology as a prelude to a Whole Foods rollout. The WSJ appeared to have spoken with several insiders. “It is unclear whether Amazon intends to use the Read More
The Real Secret to Venmo is the Social Experience, Says PayPal CEO
The real secret to Venmo is that it’s not just a payment transaction, it’s really a social experience, says PayPal CEO Dan Schulman. “It really is tying into this desire in the millennial generation to tie into your social network,” noted Schulman. Read More
DOJ Suing to Block Visa’s Plaid Acquisition
The Department of Justice (DOJ) is suing to block Visa’s acquisition of Plaid, citing concerns over Visa’s monopoly in the online payments market. Plaid is a service that allows users to securely connect their bank accounts with the finance apps Read More
PayPal Acquires Price Comparison Tool Honey For $4 Billion
PayPal has announced its acquisition of Honey Science Corporation, a price comparison platform that helps shoppers save money. Honey was founded in 2012 and provides promo codes, discounts and online coupons to customers. Customers can even add items to their list and Read More
Adobe CEO: E-Commerce Price Drops Should Fuel Strong Shopping
Adobe CEO Shantanu Narayen had some good news for the e-commerce sector, saying that dropping prices in some categories should help fuel strong shopping. Government and business leaders the world over are worried about the state of the economy. Rising Read More
E-commerce explodes: 45% growth in Q2
While many retailers flounder, some omnichannel merchants are killing it online. Years of economic growth have been wiped out by COVID-19. However, the story for e-commerce has been the opposite: an acceleration of growth that otherwise might have taken years. Read More
Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google’s policy changes. To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull Read More
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic. Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the number two medium. Online ad Read More
How to Pay Off Credit Card Debt
Credit cards have become highly integrated in the lifestyles of many consumers. But there can be some nasty consequences for getting too comfortable with credit card debt. Here are a few ideas for how to pay off credit card debt, and Read More