Learn how it makes your campaigns more effective and drives sales According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of data to execute campaigns Read More
The whole month of November has seen nearly $110 billion in online sales. Cyber Monday in the US this year brought in over an 8% increase in sales since FY21. Globally, sales hit $46.2 billion, a 2.4% increase YoY. Black Friday also Read More
Microsoft is raising the prices of its Xbox Game Studios titles by $10, impacting new games starting in 2023. Microsoft develops and releases its first-party games via its Xbox Game Studios. The studio is responsible for titles such as Forza Motorsport, Redfall, Read More
The whole month of November has seen nearly $110 billion in online sales. Cyber Monday in the US this year brought in over an 8% increase in sales since FY21. Globally, sales hit $46.2 billion, a 2.4% increase YoY. Black Friday also Read More
Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the Read More
Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes. Search Marketers. PPC Legends. Remember the days when we were using Overture or GoTo’s bid management Read More
Ad revenue growth accelerated in the third quarter. Amazon advertising revenue increased by more than 45% year-over-year in the third quarter. Click to enlarge. Amazon advertising revenues hit a new high in the third quarter, reaching $3.6 billion. Overall, the Read More
Amazon is prepping support for Venmo as a payment option, with plans to make it available in time for the holiday season. Venmo is a popular secure payment platform owned by PayPal. Amazon announced that it will begin supporting Venmo Read More
Traditional payment methods are increasingly evolving into digital payment methods. PayPal is one of the leading names today in the world of digital payments and arguably, the most popular one due to its competitive PayPal fees and numerous other benefits. Paypal earned Read More
Japan wants to ramp up battery production in-country, calling for a $24 billion investment to increase manufacturing. Battery production is becoming more important to companies and countries alike as the world pivots to renewable energy, battery-powered vehicles, and energy storage. Read More
