Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews. Good reviews on sites like Google and Yelp can entice people to check your business out, improve conversions, and potentially Read More
Qualcomm is the latest tech company to lay off employees, with the company planning to let 1,258 employees go in California. According to SFGate, Qualcomm revealed the layoffs in documents filed with the California Employment Development Department. The company is laying Read More
Campbell Brown, VP of Media Partnerships at Meta, has resigned as the company shifts away from providing news content. Brown joined Meta in January 2017 when the company was focusing more resources on news content. In the year and a Read More
Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains why. In a move that hasn’t attracted a lot of attention online, Angie’s List followed Read More
There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign? As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses, regardless of size, Read More
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying Read More
NordVPN has unveiled NordLabs, the company’s place to develop and test cutting-edge cybersecurity tools. NordVPN is one of the most well-respected VPN providers in the world. The company is working to deliver even more cybersecurity tools and will use NordLabs Read More
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score. I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. Read More
Leaseweb, one of the biggest hosting providers, has been hit with a cyberattack and is working to recover. According to TechRadar Pro, Leaseweb became aware of the attack when its monitoring systems detected “unusual activity” on the night of August 22. Read More
Microsoft is rolling out AI-powered Smart Find for Microsoft Edge, making it easier for users to get the answers they’re looking for. Microsoft described the feature in its Microsoft 365 Roadmap: Searching for a word or phrase on a webpage has Read More
