‘Near me’ searches continue to grow, but the tactic of optimizing for these terms can now do more harm than good for local search rankings. A recent Think With Google article suggests that optimizing for “near me” searches will pay Read More
As it turns out, third-party cookies are a tougher cookie than we thought. On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome Read More
Content marketing is important for small businesses. It helps you reach goals and grow your audience. Learn more here. Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to Read More
The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Research shows social channels are becoming more important signals in major search engine Read More
Previously Google said the Google Business Profile Manager will remain for larger businesses that manage multiple locations but maybe that is not true? When Google rebranded from Google My Business To Google Business Profiles, the search company said it would Read More
Strong brand identity, online presence, and key differentiators are the slingshots that take down Goliaths. Whether we like it or not, over the last two decades, Amazon has infiltrated countless industries. But when companies complain about Amazon creeping into an Read More
The new sustainability attributes will appear on Yelp business pages. In addition, Yelp will highlight attributes in search results. In addition to being highlighted in Yelp’s search results, the new sustainability attributes will appear on Yelp business pages. Yelp today announced a Read More
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform. Yelp is launching Yelp Audiences, its first offering that enables both location-based and non-location-based advertisers to reach Yelp users Read More
New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns. Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Read More
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need Read More
