The new feature aims to help advertisers sell more products by automatically updating prices and availability. Microsoft will enable automatic updates for shopping campaigns beginning July 10. How it works. Microsoft Merchant Center will crawl advertisers’ websites, gathering price and availability Read More
The company announced a three-month reprieve for advertisers still holding on. Apparently, there are still quite a number of advertisers with active standard text ads in their Microsoft Advertising accounts. Their end date has been extended. The change. Microsoft Advertising had Read More
Should you consider virtual optimization (VEO)? And what might optimizing a virtual environment look like? Find out here. Virtual reality (VR) and augmented reality (AR) will impact the future of marketing. Optimizing for the future of virtual marketing demands a Read More
A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance. Eighty-five percent of temporarily closed businesses in the U.S. since the onset Read More
Register for this webinar and gain insight into what’s challenging your clients or fellow marketers and how to overcome them. After 18 months of heartbreak and hardship, business owners are ready to bounce back. Eight out of ten small businesses Read More
This guide discusses the challenges facing digital commerce today and the key role that a first-party data strategy plays in overcoming them Online commerce has undergone a shift. With the decrease in in-person experiences, companies have realized that their digital Read More
LinkedIn’s new centralized platform should make managing multiple assets easier for large enterprises and agencies. LinkedIn today announced the creation of Business Manager. The new Business Manager is a centralized platform designed to make it easier for large companies and Read More
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t restock inventory, but the initial jolts to supply chains Read More
Amazon’s advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities. Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising on Amazon is quickly becoming more powerful Read More
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter. Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter Read More
