Fedora Linux developers may soon end support for BIOS, in favor of UEFI. Many Linux distributions support a combination of BIOS and EUFI, the successor to the aging firmware. UEFI offers a number features and advantages over BIOS. Intel created Read More
This machine learning-powered website optimization solution personalizes the experience for each unique visitor in the moment. Does this scenario sound familiar to you? As a marketer, you know the importance of website conversion rate optimization (CRO), so you run A/B Read More
New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns. Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Read More
This is to help searchers better understand if they should trust the search results displayed by Google. Google has announced two new features for US based and English language searchers, around helping those searchers evaluate information within Google Search and verify sources Read More
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears Read More
YouTube TV has finally brought Picture-in-Picture (PiP) support to iOS 15 devices, making it one of the last major streaming apps to do so. PiP is a feature that allows a user to minimize a video into a smaller, floating Read More
With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy. Searches for in-store transactions have grown year over year, according to data from Read More
Chinese search giant Baidu has been warned it may be delisted as a result of audit concerns. Baidu is the dominant search engine in China, and is currently listed on the Nasdaq. Unfortunately for Baidu, its listing is in jeopardy, Read More
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need Read More
Reports are emerging that Samsung’s Galaxy S22 phones may have faulty GPS, compromising any apps that rely on precise location data. The Galaxy S22 is one of Samsung’s most popular phones, but it has been mired with controversy since its Read More
