Grand prize winner will receive an all-expense-paid trip to SocialPro 2015 and their choice of an Apple iPad Mini, an Xbox One or a Sony PlayStation 4. Enter the Biggest Social Geek quiz-based contest and compete against the world’s best and brightest Read More
Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country
“In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1,” Yahoo! said. Yahoo! halted its services in mainland China on Monday, according to Reuters. The Read More
Google set to deprecate Showcase Shopping ads on April 1
Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups. Google will stop serving Showcase Shopping ads and remove Showcase Shopping ad groups beginning on April 1, the company stated in an email to advertisers sent on Read More
Why running digital commerce campaigns without a CDP is running blindly
This guide discusses the challenges facing digital commerce today and the key role that a first-party data strategy plays in overcoming them Online commerce has undergone a shift. With the decrease in in-person experiences, companies have realized that their digital Read More
Yelp adds searchable eco-friendly business attributes
The new sustainability attributes will appear on Yelp business pages. In addition, Yelp will highlight attributes in search results. In addition to being highlighted in Yelp’s search results, the new sustainability attributes will appear on Yelp business pages. Yelp today announced a Read More
Elon Musk Makes a $41 Billion Bid For Twitter
Elon Musk’s end-game is now in full view, with the tech mogul offering $41 billion to purchase the social media platform. It’s been a tumultuous couple of weeks for Twitter as Musk has raised question after question about how the platform should Read More
Sorry, No Emoji Allowed In Google PLAs (Frown Face)
The emoji moment was short-lived, if already technically not allowed. Just when it looked like the newest frontier for emoji could be PLAs, Google has fixed the glitch, so to speak. At least one intrepid advertiser figured out how to get an emoji Read More
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update. Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies Read More
Yelp Audiences allows advertisers to reach Yelp users off the platform
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform. Yelp is launching Yelp Audiences, its first offering that enables both location-based and non-location-based advertisers to reach Yelp users Read More
Google’s March 2022 product reviews update was smaller than the December 2021 product reviews update, say data providers
As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. On March 23, 2022, Google begun rolling out the third product reviews update that added additional ranking signals to that ranking Read More










