Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads. Snapchat has released an easy and automated way for businesses to reach travelers. The new product is called Dynamic Ads for Read More
A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance. Eighty-five percent of temporarily closed businesses in the U.S. since the onset Read More
his year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets. Believe it or not, a new year is Read More
Register for this webinar and gain insight into what’s challenging your clients or fellow marketers and how to overcome them. After 18 months of heartbreak and hardship, business owners are ready to bounce back. Eight out of ten small businesses Read More
Qualcomm scored a major win, with an EU court striking down a $1 billion fine against it and criticizing the EU Commission’s original ruling. Lead by Competition Commissioner Margrethe Vestager, EU antitrust regulators fined Qualcomm $1 billion, alleging the company Read More
Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues. Google Search Console is piloting a new method to contact Google for support related to Google Search Console. Google Read More
Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett French outlines the five roles that comprise this team and focuses today on the opportunity prospector. Congrats! Read More
Oracle may be the undisputed king of the database market, but cloud-first rivals are threatening that dominance with cheaper, more flexible options. Oracle has long been the dominant player in the database market. Even as the cloud has grown in importance, Read More
This guide discusses the challenges facing digital commerce today and the key role that a first-party data strategy plays in overcoming them Online commerce has undergone a shift. With the decrease in in-person experiences, companies have realized that their digital Read More
Avoid being an armchair commentator. Upgrade your next list article by following these five simple steps. Most list articles — think “The Top 10 DSLR Cameras” or “The 5 Best CRM Products” — are written by armchair commentators. They’re utilitarian, Read More
