Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t restock inventory, but the initial jolts to supply chains Read More
About 70% of ads appeared on mobile devices and 82% were programmatic. Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the number two medium. Online ad Read More
Making calls, searching, texting and map lookups were the most common use cases for voice. Voice search and use of voice commands on mobile devices is on the rise. However, there’s still some embarrassment or reluctance to use it, according Read More
A step-by-step look at getting more granular estimates from Keyword Planner. Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers Read More
The latest Google employee departure is Maile Ohye, someone the SEO community has grown to love over the years. The latest forward-facing Googler to leave the search team is Maile Ohye. She is best known for her talent for conveying Read More
Plus, Q&A about ETAs and RSAs Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up Read More
Car rentals is Google Ads’ latest travel services advertising initiative. The car rental comparison box appears among the ads at the top of the search results. Screenshot: SEMRush Google is testing a sponsored widget for car rentals in the search Read More
Cautious consumers want more information about COVID-19 precautions. It’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the end of 2020. That means consumers will Read More
While many retailers flounder, some omnichannel merchants are killing it online. Years of economic growth have been wiped out by COVID-19. However, the story for e-commerce has been the opposite: an acceleration of growth that otherwise might have taken years. Read More
Credit cards have become highly integrated in the lifestyles of many consumers. But there can be some nasty consequences for getting too comfortable with credit card debt. Here are a few ideas for how to pay off credit card debt, and Read More
