The new certification application form goes live on July 8. In a changelog update today, Google Ads announced updates to the scope and requirements for cryptocurrency ads to be allowed on the platform. Starting August 3, crypto exchange and wallet advertisers must Read More
YouTube reveals 2022 roadmap for shopping features, Shorts and more
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app. YouTube has laid out its 2022 roadmap for shopping features, Shorts and other updates for brands and creators in a blog post by Chief Product Officer Neal Mohan on Read More
Waymo Will Start Offering Free Rides to Some Passengers
In its next step toward full operation, Waymo is preparing to offer passengers free rides in San Francisco. The Alphabet-owned driverless car company has been steadily working toward full, driverless operation. The company started offering rides to employees, along with some Read More
Survey: 97% of online adults transact with businesses they find on Yelp
The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in 2016. Almost all (97%) of online adults spend money with businesses they find on Yelp, according to a Yelp-commissioned study conducted by SurveyMonkey, And 93% Read More
Don’t fall for fake ownership requests for your Google Business Profile
There are reports of an increase in fraudulent ownership requests, so be careful. Google Business Profiles can be claimed by the owner or business manager in Google Maps or in Google Search. When someone makes a claim for ownership of Read More
Google Analytics just introduced a new suggested audience
There are currently about 18 suggested audiences available in GA4 properties. The new suggested audience is called “7-day unnotified users.” These are app users who have not been reached via push notification. GA4 suggested audiences. When you create a property in Read More
YouTube is testing shopping and affiliate features in Shorts
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores. YouTube is testing shopping features and an affiliate program for Shorts, its Read More
Why is content marketing important? 9 reasons to use content
Learn the top reasons why content marketing should be part of every business’s growth strategy in today’s digital landscape. Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too Read More
Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features
Google Ads Editor version 2.1 was released in July. Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let’s take a look. Asset library The new version includes added support Read More
Elon Musk Says a Twitter Bankruptcy Is on the Table
Elon Musk has dropped a bombshell on employees, saying a Twitter bankruptcy was not out of the question. Since his purchase of the social media platform, Musk has conducted mass layoffs, fired top executives, let much of the moderation team go, Read More










