A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions. Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues Read More
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, Read More
Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles. Hotels looking to book new travelers and capitalize on this summer’s travel frenzy will soon discover a much easier way Read More
The whole month of November has seen nearly $110 billion in online sales. Cyber Monday in the US this year brought in over an 8% increase in sales since FY21. Globally, sales hit $46.2 billion, a 2.4% increase YoY. Black Friday also Read More
Google’s lawsuit alleges that a company called G Verifier scammed and harassed hundreds of Business Profile merchants. Google has filed a lawsuit against a company that allegedly was charging business owners money for free Google Business Profiles, selling fake reviews Read More
Plus, Google cuts down FAQ in SERPS Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign Read More
Looking to reach and nurture your audience on LinkedIn? Here’s a seven-step process for building your LinkedIn content strategy. Think LinkedIn is just for business networking and job hunting? Think again. The platform is a great destination for both of Read More
A new report is bad news for the IT industry, finding that inflation is outpacing IT spending by a significant margin. The IT industry, along with every other, is struggling with an economic downturn, with inflation increasing at near record Read More
Apple is once again under fire over its AirTags devices, with a class-action suit filed over their use in stalking. Apple introduced AirTags in April 2021 as a way for individuals to keep track of items. Unfortunately, the devices were quickly Read More
Strong brand identity, online presence, and key differentiators are the slingshots that take down Goliaths. Whether we like it or not, over the last two decades, Amazon has infiltrated countless industries. But when companies complain about Amazon creeping into an Read More
