Marketers confident in LinkedIn’s ability to deliver positive ROI

Key stat: LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite.

Beyond the chart:

• LinkedIn’s US ad revenues will rise 13.9% to reach $4.51 billion this year, per our forecast
• A longtime staple of B2B marketing, LinkedIn has been gaining more popularity among B2C marketers as the platform introduces new ad formats and promises a brand-safe environment, according to our LinkedIn Marketing 2024 report.
• Creators are also ramping up their involvement on LinkedIn, diversifying their revenue streams so they’re not dependent on one specific platform, per our report.

Use this chart:

• Demonstrate the effectiveness of LinkedIn ads.
• Assess platforms for best ROI

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