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Google Merchant Center allows retailers to save product filters

Published on by ppcsecretformula

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

Saveable product filters in Google Merchant Center.
A screenshot of product filters in Google Merchant Center. Image: Kirk Williams.

Tip of the hat to Kirk Williams of ZATO Marketing for bringing this to our attention.

Why we care

This nifty, albeit minor, update can save marketers some time that might otherwise be spent fumbling through data to find what they’re looking for. Being able to save product filters enables marketers to more quickly analyze different product categories, such as clearance items, for example.