Google’s shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s Read More
OKX to List Matr1x’s MAX Token on its Spot Market
OKX, a leading crypto exchange and global Web3 technology company, has issued updates for August 5, 2024. OKX to List Matr1x’s MAX Token on its Spot Market OKX will today list Matr1x’s MAX token on its spot market at 10:00 AM (UTC). Deposits for Read More
Pinterest explores publisher partnerships to boost ad sales
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system. Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news Read More
Google Ads hit by major reporting glitch, exposing competitor data
Competitors’ sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible. Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. Why we care. This outage is impacting advertisers’ Read More
Consolidated Analytics Acquires Investor Claims Solutions (ICS) in Strategic Asset Acquisition
Consolidated Analytics (CA), a leading provider of comprehensive mortgage services and data analytics, is pleased to announce the successful acquisition of the assets of Investor Claim Solutions (ICS), a well-known firm specializing in investor claims solutions and loss analysis recovery. Read More
The New Face of Fraud: 40% of Business Email Compromise (BEC) Emails Are AI-Generated
VIPRE Security Group, a global leader and award-winning cybersecurity, privacy, and data protection company, has unveiled its Q2 2024 Email Threat Trends Report. The report highlights the ingenuity of cyber criminals in using AI to evade detection and maliciously scam individuals Read More
What is generative engine optimization (GEO)?
Understand what GEO is, how it’s revolutionizing digital marketing and key strategies to optimize for AI-driven search. Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a Read More
Google streamlines ad creation with Merchant Center-Ads integration
Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses. Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the Read More
REGISTRATION NOW OPEN FOR SOLIX’S SOLIXEMPOWER 2024 CONFERENCE, IN PARTNERSHIP WITH UNIVERSITY OF CALIFORNIA SAN DIEGO
Solix Technologies, Inc., a leading provider of cloud data management solutions, today announces new initiatives that will empower customers to manage, mine, and monetize the data they have throughout their enterprise. Solix today announces the SOLIXEmpower 2024 conference, titled YOUR Read More
Kompliant Announces Strategic Relationship with the Digital Solutions team at Equifax to Deliver Fraud Prevention and Risk Management Solutions
Building on its promise to provide customers with a best-in-class experience while decreasing compliance risk, Kompliant, a leading provider of intelligent automation, is further elevating the merchant underwriting process, by announcing a partnership with the Digital Solutions team at Equifax to Read More