Intangible Cultural Heritage in China , a cultural series jointly presented by China Media Group (CMG) and the Ministry of Culture and Tourism of the People’s Republic of China, takes us on an immersive journey that combines tradition and innovation. Through interactive and engaging experiences, the program sparks national interest in China’s intangible cultural heritage, with audiences witnessing the dynamic transformation of ancient traditions into contemporary practices. A new episode aired on CCTV-1 at 20:00 on December 21, 2024.
True to its central theme of “reviving heritage through people, crafts and everyday practices,” this series celebrates master craftsmen while showcasing the creative evolution of traditional culture. It illustrates how intangible cultural heritage enriches modern life, catalyzes new modalities for the development of cultural tourism, and strengthens regional economies through the harmonious integration of heritage preservation and tourism development.
In the Shandong episode , viewers are transported to the ancient city of Langya in Linyi. CMG host Long Yang explores the city’s heritage districts with special guests Shan Jixiang, Chairman of the Expert Committee of the China Academy of Cultural Relics and Director of the Academic Committee of the Palace Museum, and actress Kara Hui . Together, they unveil Shandong ’s extraordinary cultural heritage through masterful demonstrations of traditional crafts, immersive workshops, authentic Lu cuisine experiences, and an enlightening journey through the historical lands of Qi and Lu.
The episode aired at 20:00 on December 21, 2024 on CCTV-1, and is available for streaming exclusively at www.yangshipin.cn . Don’t miss the next episodes!