Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success. Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key Read More
H.I.S., the leading Japanese travel agency specialising in affordable package tours, integrates IBS Software’s innovative technology solutions to modernise the air shopping experience for customers. IBS Software to modernise the air shopping experience of H.I.S Extending a 14-year strong partnership Read More
Google’s shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s Read More
OKX, a leading crypto exchange and global Web3 technology company, has issued updates for August 5, 2024. OKX to List Matr1x’s MAX Token on its Spot Market OKX will today list Matr1x’s MAX token on its spot market at 10:00 AM (UTC). Deposits for Read More
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system. Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news Read More
Competitors’ sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible. Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. Why we care. This outage is impacting advertisers’ Read More
Consolidated Analytics (CA), a leading provider of comprehensive mortgage services and data analytics, is pleased to announce the successful acquisition of the assets of Investor Claim Solutions (ICS), a well-known firm specializing in investor claims solutions and loss analysis recovery. Read More
