The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.
New recommendation for brand inclusions in broad match.
Brand exclusions across all match types and Dynamic Search Ads.
Improved visibility in search term reports. Misspelled search queries are now reported with the correctly spelled search query. This means that, on average, 9% of search terms previously under “Other” due to misspellings in the search terms report are now visible.
Easier blocking of misspelled searches. All the misspellings of one word will be included in an exclusion when just that one word is added as negative.
