Key stat: LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite.
Beyond the chart:
- LinkedIn’s US ad revenues will rise 13.9% to reach $4.51 billion this year, per our forecast
- A longtime staple of B2B marketing, LinkedIn has been gaining more popularity among B2C marketers as the platform introduces new ad formats and promises a brand-safe environment, according to our LinkedIn Marketing 2024 report.
- Creators are also ramping up their involvement on LinkedIn, diversifying their revenue streams so they’re not dependent on one specific platform, per our report.
Use this chart:
- Demonstrate the effectiveness of LinkedIn ads.
- Assess platforms for best ROI
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