How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying Read More
HMD Global, the company that makes Nokia phones, is branching out with plans to release its own line of smartphones. HMD Global has had the exclusive rights to make Nokia-branded phones since Nokia bought back its mobile business from Microsoft Read More
NordVPN has unveiled NordLabs, the company’s place to develop and test cutting-edge cybersecurity tools. NordVPN is one of the most well-respected VPN providers in the world. The company is working to deliver even more cybersecurity tools and will use NordLabs Read More
Intuit has announced a generative AI tax assistant designed to help small businesses and consumers prepare taxes and manage finances. Generative AI is revolutionizing multiple industries, although many companies are still struggling to discover where generative AI shines. Intuit believes Read More
The court held that Google can’t be held liable before being notified of a ‘clearly recognizable violation’ of individual rights. A German court has ruled that Google is not required to pre-screen websites for defamation before displaying them in search results. This Read More
The update took 16 days to roll out – we hope you only saw increases in visibility. Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August Read More
Tailscale and Mullvad have announced a partnership, with Tailscale giving customers the option of using Mullvad exit nodes. Tailscale bills itself as “a secure and private, identity-based, infrastructure agnostic network with a flexible topology, resilient networking, and a streamlined setup.” Meanwhile, Mullvad is Read More
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of Read More
Apple is reportedly preparing to go to war over the education market, with plans to release a Chromebook-killing MacBook. Apple was once the king of the education market, but Google-powered Chromebooks have dethroned it thanks to their cheap price. According Read More
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score. I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. Read More
