In an open beta, publishers can sell ads into their Google Web Stories programmatically. Google is launching programmatic ad buying for Web Stories in open beta. Until now, Story Ads could only be sold directly by publishers via Google Ad Read More
Gmail Is Killing Its Basic HTML View In January 2024
Users that rely on Gmail’s Basic HTML view should prepare for a change, with Google killing off the feature in January 2024. Gmail’s Basic HTML view has been a popular option, providing a simpler interface that is reminiscent of the Read More
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed Read More
Why going global is essential to your business
There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign? As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses, regardless of size, Read More
T-Mobile App Showed Customers Each Other’s Data
T-Mobile customers were treated to seeing each other’s data, as the T-Mobile app leaked billing information across customers. According to The Mobile Report, T-Mobile customers logging into the app were shown billing information for other customers. After initial reports started showing Read More
How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. Everyone running a PPC account typically has a Read More
37 Signals Is Saving $1 Million a Year Migrating Away From the Cloud
37 Signals has provided an update on its migration away from the cloud, saying the move is already saving it $1 million a year. 37 Signals was one of the companies that led the charge to the cloud, creating popular Read More
Google tests reporting security issue false positives in Search Console
This should help sites that were mistakenly removed from Google search rectify the issue sooner. Let’s say your site was flagged by Google search as having a security issue, be it malware or maybe your site appeared to be hacked. Read More
Hackers Claim a 10-Minute Conversation Led to MGM Resorts Breach
The ransomware group behind the MGM Resorts breach has taken to X to say it took a mere 10-minute conversation to breach the company. MGM made headlines this week when a massive breach crippled the company, with ATMs, digital room keys, and Read More
Cisco Kills Off Its Hyperflex Hyperconverged Infrastructure Line
Cisco has killed off its Hyperflex hyperconverged infrastructure line of products, blaming a changing market. According to The Register, Cisco says “evolving customer needs and market dynamics” led to the decision to end the product line. The company told The Register the decision Read More