Flexport is laying off 20% of its staff just weeks after its CEO left and the company purged his hires. Flexport is a supply chain startup that had hired 23-year Amazon veteran Dave Clark as its CEO. After barely more Read More
Dissecting Google Conspiracy Theories
Time to break out your tin foil hat? Columnist Clay Cazier finds the elements of truth in the ideas SEO pros talk about in their most paranoid moments. Part of every professional SEO’s job is to read between the lines Read More
Judge Throws Out Sonos’ $32.5 Million Win Against Google
A judge has handed Sonos a major defeat, throwing out its $32.5 million patent infringement win against Google. Sonos had won a previous judgement in which the court found that Google had infringed Sonos’ patents for wireless audio devices, such Read More
Google’s Classic Link Operator Showing Signs Of Being Turned Off For Good?
Google has said their link operator is not dead but continues to tell webmasters to use Google Search Console for the best Google link data source. Link discovery and management is often considered an important aspect of one’s SEO services, Read More
Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls
Using strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls can hurt your ad performance. Columnist Wesley Young takes a look at targeted strategies that optimize ads to drive mobile phone calls. Read More
Google to launch new voter registration search tools & live-stream conventions on YouTube
Both the upcoming Republican and Democratic National Conventions will be broadcast via a live stream on YouTube. Google announced today it would be launching new voter registration search tools this coming. According to the post on Google’s official blog, searches for Read More
Campbell Brown, Meta’s Head of News, Is Leaving
Campbell Brown, VP of Media Partnerships at Meta, has resigned as the company shifts away from providing news content. Brown joined Meta in January 2017 when the company was focusing more resources on news content. In the year and a Read More
Apple Promises a Software Update to Fix iPhone 15 Heat Issues
Apple has promised a software update to address the iPhone 15 Pro overheating issues, saying a combination of factors is to blame. The iPhone 15 Pro and Pro Max are Apple’s most powerful phones yet, powered by the 3nm A17 Pro. Unfortunately, Read More
Angie’s List is now free: What this change means for your business
Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains why. In a move that hasn’t attracted a lot of attention online, Angie’s List followed Read More
$84 billion of ad spend lost due to ad fraud in 2023
This figure is expected to rise to $172 billion by 2028, according to Juniper Research. Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion Read More