The recent Google Pigeon update appears to have provided a bit of a traffic upswing for Internet Yellow Pages (IYPs) and other online business directories, at the cost of individual local businesses’ site rankings in many cases. In order to cash in on Read More
With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we’ve put together a special page where you can watch all of the official Super Bowl ads Read More
How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success. It’s almost October — which means that Q4 starts in a matter of days. Are you ready for the Read More
Experts are issuing strong warnings to the cybersecurity industry, saying more companies will follow IronNet into bankruptcy. IronNet surprised the industry when it announced it would file for bankruptcy and shut down. The firm originally launched to much fanfare, boasting former NSA Read More
Submit your results to a survey aiming to understand the accuracy of Google’s geo-location data. Google’s geo-location data has numerous applications for marketers. Knowing where site visitors are located can influence ad targeting to where merchants open new locations. But Read More
X is continuing its efforts to increase monetization and cut down on bots with a $1 annual subscription. X owner Elon Musk teased the likelihood of the platform transitioning to a paid site in mid-September, a revelation that took CEO Linda Yaccarino by Read More
Google also added new accessibility features to Google Maps. Google has added a new business attributed within Google Business Profiles for “disabled-owned” businesses. This new disabled-owned attribute can show up on businesses that are owned by disabled business owners. Google Read More
Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews. Good reviews on sites like Google and Yelp can entice people to check your business out, improve conversions, and potentially Read More
Mobile searchers will often see three text ads instead of two on a small set of queries, but ad real estate on the screen remains relatively unchanged. Three ads show on two mobile search results pages. Google has confirmed it Read More
Qualcomm is the latest tech company to lay off employees, with the company planning to let 1,258 employees go in California. According to SFGate, Qualcomm revealed the layoffs in documents filed with the California Employment Development Department. The company is laying Read More
