Multiple website owners ignore the value of the website content. This article discusses about this problem, as when we go online, the primary reason to do so is to consume the content. The audience reads the blog posts, consumes the posts in social media, to read reviews or even look at the transactions. These are some of the common activities that we undertake when we visit the web. Each step of the visitor is based on the content. There are companies that have began acknowledging the importance of implementing a content strategy and also developing the web content strategy. Though solutions for bloat pages may be beyond the scope of such a post, taking these away is something mandatory before making a good content strategy. You can do this with ease by running a simple site search command for Google and exploring.
Blueprint for Keyword Research in using Content Optimization and Content Creation- Keyword research would be the cornerstone of any content strategy. Though much of the methodology incorporated would be determined by the site size, here is a good method for small to mid-sized sites. Keyword Research for strongest subpages: Assuming one has fixed any internal duplicate content issues for the site and removed the pages that are not needed, it would be time to beef up pages that are existing. Since you would be creating an investment for the content of your site, you have to ensure that pages would be optimized well for both relevant as well as valuable primary keywords. You would also want to ensure that you include significant variations as well as keywords which are synonymous as part of content strategy for pages that exist. The initial starting point for such a research would be ranking based on keyword tools. One such tool would be KeywordSpy. This particular keyword tool also gives you an edge as it provides data on keywords in real time, via two modules—Research and Tracking.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.