X is continuing its efforts to increase monetization and cut down on bots with a $1 annual subscription. X owner Elon Musk teased the likelihood of the platform transitioning to a paid site in mid-September, a revelation that took CEO Linda Yaccarino by Read More
Google also added new accessibility features to Google Maps. Google has added a new business attributed within Google Business Profiles for “disabled-owned” businesses. This new disabled-owned attribute can show up on businesses that are owned by disabled business owners. Google Read More
Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews. Good reviews on sites like Google and Yelp can entice people to check your business out, improve conversions, and potentially Read More
Mobile searchers will often see three text ads instead of two on a small set of queries, but ad real estate on the screen remains relatively unchanged. Three ads show on two mobile search results pages. Google has confirmed it Read More
Qualcomm is the latest tech company to lay off employees, with the company planning to let 1,258 employees go in California. According to SFGate, Qualcomm revealed the layoffs in documents filed with the California Employment Development Department. The company is laying Read More
Flexport is laying off 20% of its staff just weeks after its CEO left and the company purged his hires. Flexport is a supply chain startup that had hired 23-year Amazon veteran Dave Clark as its CEO. After barely more Read More
Time to break out your tin foil hat? Columnist Clay Cazier finds the elements of truth in the ideas SEO pros talk about in their most paranoid moments. Part of every professional SEO’s job is to read between the lines Read More
A judge has handed Sonos a major defeat, throwing out its $32.5 million patent infringement win against Google. Sonos had won a previous judgement in which the court found that Google had infringed Sonos’ patents for wireless audio devices, such Read More
Google has said their link operator is not dead but continues to tell webmasters to use Google Search Console for the best Google link data source. Link discovery and management is often considered an important aspect of one’s SEO services, Read More
Using strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls can hurt your ad performance. Columnist Wesley Young takes a look at targeted strategies that optimize ads to drive mobile phone calls. Read More
