Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains why. In a move that hasn’t attracted a lot of attention online, Angie’s List followed Read More
This figure is expected to rise to $172 billion by 2028, according to Juniper Research. Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion Read More
In an open beta, publishers can sell ads into their Google Web Stories programmatically. Google is launching programmatic ad buying for Web Stories in open beta. Until now, Story Ads could only be sold directly by publishers via Google Ad Read More
Users that rely on Gmail’s Basic HTML view should prepare for a change, with Google killing off the feature in January 2024. Gmail’s Basic HTML view has been a popular option, providing a simpler interface that is reminiscent of the Read More
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed Read More
There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign? As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses, regardless of size, Read More
T-Mobile customers were treated to seeing each other’s data, as the T-Mobile app leaked billing information across customers. According to The Mobile Report, T-Mobile customers logging into the app were shown billing information for other customers. After initial reports started showing Read More
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. Everyone running a PPC account typically has a Read More
37 Signals has provided an update on its migration away from the cloud, saying the move is already saving it $1 million a year. 37 Signals was one of the companies that led the charge to the cloud, creating popular Read More
This should help sites that were mistakenly removed from Google search rectify the issue sooner. Let’s say your site was flagged by Google search as having a security issue, be it malware or maybe your site appeared to be hacked. Read More
