Here’s where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here. January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest Read More
Traditional payment methods are increasingly evolving into digital payment methods. PayPal is one of the leading names today in the world of digital payments and arguably, the most popular one due to its competitive PayPal fees and numerous other benefits. Paypal earned Read More
This update should improve efficiency, reduce errors and help advertisers going forward. Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network. Read More
TikTok tells users that adding longer descriptions makes them more likely to show in people’s “For You” pages. TikTok video descriptions, once limited to 300 characters, have now been updated to 2,200 characters. What this means. The update was first noticed Read More
Akamai plans to double Linode’s global footprint, adding a dozen new data centers. Akamai purchased Linode for $900 million in early 2022. Linode was previously one of the largest privately owned cloud providers, competing against AWS, Microsoft, and Google Cloud. The Read More
See average cart size, cost of goods sold, gross profit and more for your campaigns. E-commerce cart conversions columns now in beta in Google Ads Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain Read More
Want your own Twitter shop? You’ll have to wait. It’s only available to select merchants in the U.S. for now. Twitter has introduced a new experimental ecommerce feature it calls Twitter Shops. Brands who want to create a shop can Read More
Pinterest wants to be the search engine that helps people find things that they didn’t even know they were looking for. Two months ago, the company rolled out Guided Search on mobile devices and billed it as a revolutionary way Read More
Japan wants to ramp up battery production in-country, calling for a $24 billion investment to increase manufacturing. Battery production is becoming more important to companies and countries alike as the world pivots to renewable energy, battery-powered vehicles, and energy storage. Read More
In one study travel marketers saw a 29% bump in mobile revenue with AMP. Since its introduction in 2015, Google’s Accelerated Mobile Pages (AMP) framework has been controversial. The company recently decided to no longer require AMP for inclusion in the Top Stories carousel. That may lead Read More
