There are currently about 18 suggested audiences available in GA4 properties. The new suggested audience is called “7-day unnotified users.” These are app users who have not been reached via push notification. GA4 suggested audiences. When you create a property in Read More
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores. YouTube is testing shopping features and an affiliate program for Shorts, its Read More
Learn the top reasons why content marketing should be part of every business’s growth strategy in today’s digital landscape. Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too Read More
Google Ads Editor version 2.1 was released in July. Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let’s take a look. Asset library The new version includes added support Read More
Elon Musk has dropped a bombshell on employees, saying a Twitter bankruptcy was not out of the question. Since his purchase of the social media platform, Musk has conducted mass layoffs, fired top executives, let much of the moderation team go, Read More
The app is trying to compete with Amazon with a new feature now available in the US. In addition to its most recent shopping features, TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. Read More
Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes. Search Marketers. PPC Legends. Remember the days when we were using Overture or GoTo’s bid management Read More
The update started on October 19th and was completed less than two days later on October 21st. The Google October 2022 spam update that started to roll out on October 19, 2022, at around 11 am ET, is now complete less than Read More
The custom emojis were previously only available to large brands paying a premium. Twitter has launched Branded Likes – custom Like animations for tweets that brands can create through the ads manager. What are Branded Likes. Branded Likes are Like buttons Read More
Famed VPN company Mullvad has found that Android circumvents VPNs and leaks data, raising privacy implications. Mullvad is one of the leading VPN providers and consistently wins praise for being one of the most secure and private options on the Read More
