Elon Musk’s end-game is now in full view, with the tech mogul offering $41 billion to purchase the social media platform. It’s been a tumultuous couple of weeks for Twitter as Musk has raised question after question about how the platform should Read More
The emoji moment was short-lived, if already technically not allowed. Just when it looked like the newest frontier for emoji could be PLAs, Google has fixed the glitch, so to speak. At least one intrepid advertiser figured out how to get an emoji Read More
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update. Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies Read More
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform. Yelp is launching Yelp Audiences, its first offering that enables both location-based and non-location-based advertisers to reach Yelp users Read More
As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. On March 23, 2022, Google begun rolling out the third product reviews update that added additional ranking signals to that ranking Read More
Fedora Linux developers may soon end support for BIOS, in favor of UEFI. Many Linux distributions support a combination of BIOS and EUFI, the successor to the aging firmware. UEFI offers a number features and advantages over BIOS. Intel created Read More
This machine learning-powered website optimization solution personalizes the experience for each unique visitor in the moment. Does this scenario sound familiar to you? As a marketer, you know the importance of website conversion rate optimization (CRO), so you run A/B Read More
New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns. Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Read More
This is to help searchers better understand if they should trust the search results displayed by Google. Google has announced two new features for US based and English language searchers, around helping those searchers evaluate information within Google Search and verify sources Read More
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears Read More
