Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t restock inventory, but the initial jolts to supply chains Read More
New details have emerged about Tesla’s response to unionization efforts, including the fact that the company monitored an employee Facebook group to keep tabs on developments. Tech companies have a complicated relationship with unionization efforts. Until recently, unions within the Read More
Amazon’s advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities. Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising on Amazon is quickly becoming more powerful Read More
A federal judge has ordered IBM to pay BMC $1.6 billion for “intentional wrongdoing” when it poached mutual clients from the latter. According to Bloomberg, IBM and BMC had an agreement that governed how they would operate, especially when it came Read More
This comes after Google signs an agreement with French publishers to pay for some content. Google has threatened to leave Australia and remove Google Search for Australian users if the Australian government forces the company to pay to link to Read More
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, Read More
Broadcom has reached a deal to acquire VWmare for $61 billion in one of the biggest tech acquisitions in history. News broke Sunday that Broadcom and VMware were in talks for the former to purchase the latter. At the time, there was Read More
What makes a piece of content good? Google’s research says it should be intellectual, sensorial, stimulating and emotional. Good content, above all, is all about the story. That’s according to new research from Google and Talk Shoppe, a research agency. Read More
Toyota is planning on a massive cut to its production, reducing production in June by 100,000 vehicles as a result of the semiconductor shortage. The semiconductor shortage has impacted industries around the world since the early days of the pandemic. The Read More
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter. Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter Read More
