If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms. LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. Read More
Google News app will display non-AMP content and send readers to publisher pages
Tracking and performance reports in Google Search Console won’t be affected. As part of the page experience update, Google News will be displaying both AMP and non-AMP web content, the company announced in an email to publishers on Friday. The platform Read More
Microsoft launches auto-updates for shopping campaigns
The new feature aims to help advertisers sell more products by automatically updating prices and availability. Microsoft will enable automatic updates for shopping campaigns beginning July 10. How it works. Microsoft Merchant Center will crawl advertisers’ websites, gathering price and availability Read More
Microsoft launches Merchant Promotions Coupons
The special offer tags will appear at the bottom of the shopping results, with the goal of increasing customer engagement. Microsoft will launch Merchant Promotions on July 10. The new feature will allow advertisers to promote products directly from the Read More
Your website doesn’t need to cater to everybody — and that’s OK
When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the benefits. When planning out a website for your business, there’s the temptation to make it as appealing as Read More
Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you. No matter where they’re located or what market they Read More
Google temporarily disables issue validation in Search Console
Yet another feature has been disabled in Google Search Console, this comes months after Google disabled the request indexing tool. Google has temporarily disabled yet another feature in Google Search Console, the issue validation function is currently disabled. Google said Read More
Propel Promotion Of Your Content: 9 Ways I Promote Sharing Online
Search Engine Land recently published its top 10 articles of 2012, and I had articles in the #1 and #6 positions on that list. The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now had over 40,000 unique pageviews Read More
Top Websites Capture Email and Passwords — Without You Clicking ‘Submit’
New research shows that some of the world’s top websites collect data — including emails and passwords — from forms even if the user does not click the ‘Submit’ button. Submission forms are nearly as old as the internet itself, Read More
Standard text ads will live on a bit longer, Microsoft Advertising says
The company announced a three-month reprieve for advertisers still holding on. Apparently, there are still quite a number of advertisers with active standard text ads in their Microsoft Advertising accounts. Their end date has been extended. The change. Microsoft Advertising had Read More