Smartphones will drive the majority of online retail traffic and 42% of sales. Holiday e-commerce spending is poised to exceed $189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or Read More
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top Read More
Here’s a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. In SEO, some might consider featured snippets the holy grail of rankings. Featured snippets are a Read More
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads. LinkedIn has introduced Event Ads and the ability to “Boost” organic posts from within Read More
The real-time view of reach gains may help advertisers better evaluate campaign performance. Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a Read More
Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language. The world of AI and Machine Learning has many layers and can Read More
But whether organizers can safely get conferences up and running in 2021 is another question altogether. “We can’t wait to come back,” says Michael Bartholow about attending in-person conferences. “It’s really one of the best parts of a lot of our jobs.” Read More
The two sites will be tracking Santa’s whereabouts for the next 24 hours. It’s Christmas Eve in North America, but on the other side of the globe, Santa has already started his 2017 Christmas trip around the world to deliver Read More
If you thought software subscriptions were a bad thing, wait until you buy your next BMW and have to pay $18 per month to use your heated seats. The software development industry helped popularize the subscription model. In theory, users Read More
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4. On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, Read More
