A deep look at how the payday loan industry is able to keep advertising despite Google’s policy changes. To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull Read More
A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions. Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues Read More
What does this year have in store for local search engine optimization professionals? Columnist Myles Anderson shares results from BrightLocal’s Local SEO Industry Survey, which may provide some insights. At BrightLocal, we’ve recently published the annual update to our Local SEO Read More
The posts that do not comply with this guideline may be rejected and removed from Google Maps and Google Search. Google has updated what it considers to be spam when it comes to Google Business Profile posts in the Business Read More
Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to brand advocacy. Providing a memorable and consistent customer experience is more crucial and challenging than ever. Businesses must consistently adapt by adopting new Read More
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t restock inventory, but the initial jolts to supply chains Read More
About 70% of ads appeared on mobile devices and 82% were programmatic. Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the number two medium. Online ad Read More
Making calls, searching, texting and map lookups were the most common use cases for voice. Voice search and use of voice commands on mobile devices is on the rise. However, there’s still some embarrassment or reluctance to use it, according Read More
A step-by-step look at getting more granular estimates from Keyword Planner. Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers Read More
The latest Google employee departure is Maile Ohye, someone the SEO community has grown to love over the years. The latest forward-facing Googler to leave the search team is Maile Ohye. She is best known for her talent for conveying Read More
