Akamai plans to double Linode’s global footprint, adding a dozen new data centers. Akamai purchased Linode for $900 million in early 2022. Linode was previously one of the largest privately owned cloud providers, competing against AWS, Microsoft, and Google Cloud. The Read More
Google Ads now showing cart metrics for Shopping campaigns
See average cart size, cost of goods sold, gross profit and more for your campaigns. E-commerce cart conversions columns now in beta in Google Ads Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain Read More
Twitter Shops lets brands showcase 50 products
Want your own Twitter shop? You’ll have to wait. It’s only available to select merchants in the U.S. for now. Twitter has introduced a new experimental ecommerce feature it calls Twitter Shops. Brands who want to create a shop can Read More
Pinterest Is Bringing Guided Search To Desktop Users In The Next Few Weeks
Pinterest wants to be the search engine that helps people find things that they didn’t even know they were looking for. Two months ago, the company rolled out Guided Search on mobile devices and billed it as a revolutionary way Read More
Japan Wants a $24 Billion Investment in Battery Production
Japan wants to ramp up battery production in-country, calling for a $24 billion investment to increase manufacturing. Battery production is becoming more important to companies and countries alike as the world pivots to renewable energy, battery-powered vehicles, and energy storage. Read More
Saying adieu to AMP: You might be giving up rankings — and revenue
In one study travel marketers saw a 29% bump in mobile revenue with AMP. Since its introduction in 2015, Google’s Accelerated Mobile Pages (AMP) framework has been controversial. The company recently decided to no longer require AMP for inclusion in the Top Stories carousel. That may lead Read More
YouTube is testing new search and engagement insights for Creator Studio
YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly. YouTube has unveiled some new analytics options for Creator Studio that provides more data on what your audience Read More
Snapchat now offers Dynamic Ads for Travel
Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads. Snapchat has released an easy and automated way for businesses to reach travelers. The new product is called Dynamic Ads for Read More
Walmart Sets Up Shop in the Metaverse
Walmart is joining the metaverse, setting up a virtual store and play area on Roblox’s platform. Companies across industries are beginning to embrace the metaverse, leveraging it as a way to engage with customers, especially younger ones. Walmart is the Read More
Uber Eats readies ad sales for restaurants
Could it become a rival to Google and Yelp over time? Ads are coming to Uber Eats. TechCrunch reported that Uber is seeking an executive to help develop and run a new ads business. Under pressure. This makes sense for several reasons. Restaurants Read More