Be able to anticipate your target audience’s needs. SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Read More
Verizon has the dubious distinction of being the only one of the top three wireless carriers to be losing customers. Verizon announced its third-quarter results, with the company reporting a net loss of 189,000 postpaid phone subscribers. The company said Read More
Reminder: Universal Analytics properties will begin sunsetting on July 1, 2023. Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping. Insights through machine learning Behavioral Read More
Google is now being very explicit about this in their guidelines, so be careful. Google updated its policies around contributed local reviews with a new line that now says discouraging or somehow prohibiting negative reviews or selectively soliciting positive reviews Read More
Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options. YouTube has just announced three new features for advertisers to reach people where and when they’re watching the most. The Read More
The restriction period was also implemented in 2020 for the week leading up to General Election Day. From 12:01 AM PT on Tuesday, November 1, 2022, through 11:59 PM PT on Tuesday, November 8, 2022, no new ads about social Read More
Here’s where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here. January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest Read More
Traditional payment methods are increasingly evolving into digital payment methods. PayPal is one of the leading names today in the world of digital payments and arguably, the most popular one due to its competitive PayPal fees and numerous other benefits. Paypal earned Read More
This update should improve efficiency, reduce errors and help advertisers going forward. Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network. Read More
TikTok tells users that adding longer descriptions makes them more likely to show in people’s “For You” pages. TikTok video descriptions, once limited to 300 characters, have now been updated to 2,200 characters. What this means. The update was first noticed Read More
