Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates. Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Read More
The reviews site wants to stop Google’s “self-preferencing” in the local SERP. Testifying on Tuesday before the U.S. Senate Judiciary Subcommittee on Antitrust, Yelp’s SVP of Public Policy Luther Lowe made the case to open (or re-open) an investigation into Google’s treatment Read More
Adobe CEO Shantanu Narayen had some good news for the e-commerce sector, saying that dropping prices in some categories should help fuel strong shopping. Government and business leaders the world over are worried about the state of the economy. Rising Read More
One year later, Google has refreshed the search quality raters guidelines. A year ago Google updated the company’s search quality raters guidelines, and today, it has been updated once more – this time to expand on the YMYL category, it clarified what constitutes Read More
Facebook posts from friends, pages, groups will live in Feeds. Home will become a discovery engine, fueled by engagement and context. Meta CEO Mark Zuckerberg has announced two significant changes to the Facebook app that will make it feel like Read More
While many retailers flounder, some omnichannel merchants are killing it online. Years of economic growth have been wiped out by COVID-19. However, the story for e-commerce has been the opposite: an acceleration of growth that otherwise might have taken years. Read More
Elon Musk used Twitter to directly mock Twitter’s threat to sue him to enforce the $44 billion purchase agreement that Musk and Twitter had previously agreed to. Musk canceled his purchase of Twitter claiming that their claim of less than 5% bots Read More
The new pilot is among many new announcements Google made around mobile shopping ads on Wednesday. The much-anticipated buy button in Google search ads is finally here. Called Purchases On Google, it turns out the new feature isn’t a button at all. “Buy on Read More
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips. What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter? Read More
A deep look at how the payday loan industry is able to keep advertising despite Google’s policy changes. To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull Read More
