The real-time view of reach gains may help advertisers better evaluate campaign performance. Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a Read More
Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language. The world of AI and Machine Learning has many layers and can Read More
But whether organizers can safely get conferences up and running in 2021 is another question altogether. “We can’t wait to come back,” says Michael Bartholow about attending in-person conferences. “It’s really one of the best parts of a lot of our jobs.” Read More
The two sites will be tracking Santa’s whereabouts for the next 24 hours. It’s Christmas Eve in North America, but on the other side of the globe, Santa has already started his 2017 Christmas trip around the world to deliver Read More
If you thought software subscriptions were a bad thing, wait until you buy your next BMW and have to pay $18 per month to use your heated seats. The software development industry helped popularize the subscription model. In theory, users Read More
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4. On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, Read More
If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms. LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. Read More
Tracking and performance reports in Google Search Console won’t be affected. As part of the page experience update, Google News will be displaying both AMP and non-AMP web content, the company announced in an email to publishers on Friday. The platform Read More
The new feature aims to help advertisers sell more products by automatically updating prices and availability. Microsoft will enable automatic updates for shopping campaigns beginning July 10. How it works. Microsoft Merchant Center will crawl advertisers’ websites, gathering price and availability Read More
The special offer tags will appear at the bottom of the shopping results, with the goal of increasing customer engagement. Microsoft will launch Merchant Promotions on July 10. The new feature will allow advertisers to promote products directly from the Read More
