Credit cards have become highly integrated in the lifestyles of many consumers. But there can be some nasty consequences for getting too comfortable with credit card debt. Here are a few ideas for how to pay off credit card debt, and Read More
Google confirms indexing issues with both canonicalization and mobile-indexing
Google said it is fixing the issue and there is no action you need to take. If you have been following our newsletter, you would have seen us reporting on unconfirmed cases of indexing issues around URLs that seem to be dropping Read More
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving conversions. Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted. And let’s assume all the moving parts Read More
Google to test AR prototype glasses, lenses for visual search and more
Is this the second generation of Google Glass, how will this change the future of search and marketing? Google will soon begin testing new AR prototypes in public settings worn or used by Googlers and trusted testers starting next month, Read More
Responsive search ads now the default in Google Ads
RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. Read More
Jan Ingenhousz Google doodle marks 287th birthday of scientist behind photosynthesis discovery
Ingenhousz also served as the family doctor for Austria’s royal House of Habsburg under the rule of Austrian Empress Maria Theresa. Today’s Google doodle recognizes Jan Ingenhousz, the 18th century Netherlands scientist credited with discovering the photosynthesis process. Google notes Read More
Online holiday sales could reach $200 billion according to Adobe
Smartphones will drive the majority of online retail traffic and 42% of sales. Holiday e-commerce spending is poised to exceed $189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or Read More
The value of search across the modern consumer decision journey
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top Read More
Featured snippets: The 9 rules of optimization
Here’s a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. In SEO, some might consider featured snippets the holy grail of rankings. Featured snippets are a Read More
LinkedIn introduces Event Ads and “boosted” posts
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads. LinkedIn has introduced Event Ads and the ability to “Boost” organic posts from within Read More