Google Ads automation is getting smarter with more ways to use Customer Match lists. Customer Match lists will be leveraged more within Google Ads, according to an email sent to advertisers this week. These lists will soon be eligible to Read More
Content marketing is important for small businesses. It helps you reach goals and grow your audience. Learn more here. Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to Read More
A handful of new interactive elements will help advertisers get more creative with In-Feed Ads. A handful of new Interactive Add-Ons have arrived within TikTok’s “For Your Page.” These new additions are available globally for In-Feed Ads and will be Read More
Soon you will be able to search by image for matches of places, stores or restaurants near you. Google is expanding Google multisearch, a search feature Google announced several weeks ago to let you search by image and text at the Read More
The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google. Changing consumer behaviors due to the coronavirus outbreak are straining the retail ecosystem and causing sellers to rethink their near-term inventory, Read More
Google said its users want to see the full story and not have to click through to see more. Google announced that it will try not to show “teaser” based Web Stories in Google Search and Google Discover. The company said the Read More
Get more control over Smart Bidding and max out ROI with value-based bidding. If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Read More
Back in May, Facebook launched a platform that allowed developers to tap into the Facebook hub itself. The Facebook Platform is a set of resources and tools that enables rapid development of applications for Facebook users. It’s proven wildly popular, Read More
Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss. Google is giving users the option to see three more types of ads less often: Pregnancy and parenting. Dating. Read More
Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises. U.S. businesses can now get up to 500 Google Career Certificate scholarships for free via Coursera, as part of Grow Read More
