A handful of new interactive elements will help advertisers get more creative with In-Feed Ads.
These new features come in two different flavors, Standard or Premium. According to TikTok, standard Add-Ons are made to “reach lower-funnel marketing goals, like driving clicks and conversions” while Premium Ads move up the funnel to aid in “brand awareness and community building.”
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The new Interactive Add-Ons are compatible with App installs, Conversion, and Reach & Frequency (Traffic, Video Views) campaigns.
Premium Add-Ons. The new elements to target the lower funnel include:
- Pop-out Showcase. This image element will lay over the ad with the ability to drive product clicks that can be accompanied by text.
- Gesture. With a tap or swipe, a user can interact to obtain reward credits in the ‘Gesture reward card’.
- Super Like 2.0. This is coming soon but will allow for an even more visuals after a user likes an ad, including a pop up card after the like.
Standard Add-Ons. The new elements to target the mid/upper funnel include:
- Display Card. Visually showcase brand messaging or offers via Display Card that transcends the standard card format.
- Gift Code Sticker. Contrary to the TikTok release, these arguably target the lower funnel as viewers can click for a code and copy it before heading to purchase.
- Voting Sticker. Leverage the community for their input with a traditional-looking voting sticker.
- Countdown Sticker. Slap additional information over an ad for upcoming releases or important dates.
Why we care: These creative new ad enhancers are a great way to add interactivity for more ad engagement. According to TikTok “viewers who have shared, liked, or commented on a TikTok brand video are 150% more likely to buy a product or service” and these new elements will surely help with that interaction.