This guide discusses the challenges facing digital commerce today and the key role that a first-party data strategy plays in overcoming them Online commerce has undergone a shift. With the decrease in in-person experiences, companies have realized that their digital Read More
The new sustainability attributes will appear on Yelp business pages. In addition, Yelp will highlight attributes in search results. In addition to being highlighted in Yelp’s search results, the new sustainability attributes will appear on Yelp business pages. Yelp today announced a Read More
Elon Musk’s end-game is now in full view, with the tech mogul offering $41 billion to purchase the social media platform. It’s been a tumultuous couple of weeks for Twitter as Musk has raised question after question about how the platform should Read More
The emoji moment was short-lived, if already technically not allowed. Just when it looked like the newest frontier for emoji could be PLAs, Google has fixed the glitch, so to speak. At least one intrepid advertiser figured out how to get an emoji Read More
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update. Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies Read More
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform. Yelp is launching Yelp Audiences, its first offering that enables both location-based and non-location-based advertisers to reach Yelp users Read More
As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. On March 23, 2022, Google begun rolling out the third product reviews update that added additional ranking signals to that ranking Read More
Fedora Linux developers may soon end support for BIOS, in favor of UEFI. Many Linux distributions support a combination of BIOS and EUFI, the successor to the aging firmware. UEFI offers a number features and advantages over BIOS. Intel created Read More
This machine learning-powered website optimization solution personalizes the experience for each unique visitor in the moment. Does this scenario sound familiar to you? As a marketer, you know the importance of website conversion rate optimization (CRO), so you run A/B Read More
New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns. Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Read More
