Senator Josh Hawley introduced a bill Monday aimed at addressing antitrust concerns, but it may do more harm than good. Antitrust has become a major concern for politicians on both sides of the aisle. Google and Facebook are both facing Read More
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
The social media marketing week in review: A round up of news and announcements you may have missed. YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to Read More
Apple News Could Account for $2.2 Billion and 19 Million Users by 2023
Investment bank Cowen is predicting Apple News+ will account for $2.2 billion in revenue and have some 19 million users by 2023. Apple News+ is the company’s subscription-based news service that provides news and magazines from popular sources. Many of Read More
Google Ads’ continuous audience sharing is now available from sub-accounts
When enabled, existing and new remarketing lists you create from sub-accounts are automatically shared with your manager account Google has expanded on the continuous audience sharing feature it launched last year by enabling audiences to be shared from sub-accounts, the Read More
T-Mobile Unveils 5G Home Internet
T-Mobile has unveiled its next Un-carrier move, #5GforAll, including 5G home internet. T-Mobile has been rolling out its home internet service for some time, although it has primarily been deployed on the company’s 4G LTE network. The company is now Read More
5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive. The COVID-19 pandemic caused B2B marketers to make many adjustments and re-examine their strategies and processes. Thus, the B2B marketing landscape looks different now than at Read More
Google updates Merchant Center product data specifications
This year’s updates focus on improving the quality of product information across both paid and organic Shopping listings. Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping Read More
Crypto Market Hits Record $2 Trillion Capitalization
The cryptocurrency market passed a major milestone Monday, passing $2 trillion market capitalization. The crypto market was boosted by bitcoin, which currently makes up over $1 trillion of the total market’s valuation. According to Reuters, analysts say that as long as Read More
Google Pulls Out of Mobile World Congress Event
Mobile World Congress (MWC) is one of the biggest phone events of the year, but it will go on without one of its biggest attendees, as Google pulls out. MWC is one of the biggest electronics events of the year, Read More
Apple Building Massive 240MW Battery Farm
Apple announced its latest energy plans, with the company building a battery farm capable of storing 240 megawatt-hours of energy. Apple has been working to make its whole business carbon neutral. The company is already carbon neutral for its corporate Read More