For GDN, YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well. Soon AdWords API users will be able to report connected Read More
Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience. I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because Read More
“At Tesla, we always want to have the production car be better than the show car,” says Tesla CEO Elon Musk. “It always drove me crazy when manufacturers would come out with this cool looking show car and then the Read More
Google suggests webmasters, developers, and publisher continue to use rel=prev/next for other reasons outside of Google indexing purposes. Google confirmed yesterday that it hasn’t supported rel=next/prev for years. Google admitted that it was an oversight, a mixup. It removed support but Read More
In its ongoing efforts to beef up security, Zoom is preparing to allow hosts to report participants who misbehave. Zoom has become a critical component to individuals and organizations alike during the coronavirus pandemic. The company has, however, come under Read More
Chinese tech giant Alibaba has announced its plans to invest $1.4 billion in smart speaker AI systems. Alibaba gained famed as an e-commerce giant, but has been working to branch into other markets. One of its endeavors is the Tmall Read More
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube. Creating a progression of short videos with a carefully targeted campaign on YouTube Read More
Notice a change to your video views on some of your more popular videos? Google made a change in search on how they display video boxes. Over the past couple of weeks, Google has been replacing the video box in Read More
Facebook CEO Mark Zuckerberg has said that up to half of the company’s positions could permanently shift to remote work. As the coronavirus pandemic swept the globe, company after company moved its workers to remote work. In many cases, it has been Read More
The new badge requirements will not go into effect until 2021 due to COVID-19 disruption. In February, Google announced sweeping changes to the requirements for agencies to qualify for the Google Partners badging and certification program. Those new requirements were set to Read More
