Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings. Surfaces across Google enables merchants to display their product listings for free in Google Search, Google Images, the Shopping tab, Google Maps Read More
YouTube is continuing to make more ads more shoppable. YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now it’s bringing product selection to these Read More
Following a six month grace period, California has begun enforcing its new privacy regulation, effective July 1. The California Consumer Protection Act (CCPA) was signed into law on January 1. Similar to the EU’s GDPR, the CCPA is a robust set of Read More
Microsoft has released the latest beta of Windows 10 and it includes a major change to the Start menu. The Start menu is one of the most recognized features of Windows, so any change to it is sure to gain Read More
The ads can’t be removed or influenced by the business owner. Google is testing ads again in local business profiles. The company did something similar in 2017 and again last year. Tim Capper was the first to notice this recent test, in restaurants and several Read More
The FCC has formally declared both Huawei and ZTE as threats to national security. The US has been waging a campaign against Huawei and ZTE for some time, citing concerns over their close ties to the Chinese government. The US Read More
Google has made a subtle change to how Photos backups work, excluding images received via social media and messaging apps. Until now, Google Photos has automatically backed up folders created by Messages, WhatsApp, Kik and other messaging platforms. Google is Read More
Enhanced features include smart replies, visual product carousels, custom welcome messages. Google Messaging has been a better idea than experience, perhaps until now. The company announced that it was upgrading the capabilities of messaging for enterprises in Maps and Search. New and Read More
The Federal Communications Commission (FCC) has thrown down the gauntlet, going after telecom companies that have strong ties to Beijing. The U.S. has engaged in some very public battles with Chinese firms, including Huawei and ZTE, citing issues of national Read More
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today. When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no Read More
