We’ll save you a click. Google’s banning click bait ads. Sorry, you’re going to have to stop using “You won’t believe what happened” or “Click here to find out” copy in your Google ads. Google’s suddenly not down with clickbait. Read More
Apple is preparing to announce its decision to move to ARM chips for its Macs at the upcoming WWDC. Apple has long been rumored to be moving to ARM chips like the ones it uses in the iPhone and iPad. Read More
Joining the ranks of other startups impacted by the coronavirus, VSCO has laid off roughly a third of its staff. In a message on LinkedIn, founder and CEO Joel Flory said “this week has been enormously difficult as we had to say goodbye Read More
Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable. As markets reemerge from the coronavirus pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers. Read More
Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable. Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light Read More
Amazon has announced a one-year moratorium on police use of its facial recognition software, Rekognition. IBM previously announced it was ending the sale of general purpose facial recognition software in an effort to support civil rights and police reform. Now Read More
“Virtual restaurants is a very interesting initiative,” says Uber Eats EMEA head Rodrigo Arevalo. “Basically by leveraging the data on our platform, we can partner with other restaurants in order to cuisine types that only exist on food delivery platforms. Read More
Though it was hard to see Matchy McMatchFace miss the boat, we do have a winner in our bid to rename the search company’s not-so-exact match. The votes are in! We put a call out last month for suggestions to give exact Read More
Huawei has been shut out of some high-profile 5G contracts, as both Deutsche Telekom and Bell Canada have gone with Ericsson. Huawei has faced increasing pressure worldwide as the US has led a campaign to shut the Chinese firm out Read More
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition Read More
