While some industries may be reeling from the coronavirus pandemic, ecommerce ad spending is experiencing a boon.
According to Search Engine Land, a recent report details the growth ecommerce ad spending is currently undergoing, jumping “from $4.8 million the week of February 17 to $9.6 million the week of March 9. The data, released by media sales intelligence firm MediaRadar on Friday, encompasses advertising spend across national TV, print and digital media, including websites, Snapchat, YouTube and podcasts.”
The data is another indication that the U.S. and world economies are experiencing fundamental shifts as a result of the pandemic. People are practicing social distancing, working from home, turning to social gaming for human interaction, relying on cloud environments, communicating via Slack or Microsoft Teams and turning to videoconferencing in never before seen numbers. Similarly, the increase in ad spending corresponds to people sheltering in place and relying on ecommerce for their day-to-day needs.
The longer the pandemic goes on, the more likely such trends will become permanent, forever changing how people go about their personal and work lives.