The debate around whether Google uses click data, CTR, for core ranking will not die. No matter how many times Google will outright say they do not use it, another debate will spark up in the community. Just a few weeks Read More
Optimization at the intersection of search, content, social, mobile and local in 2017
The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Consumer behavior has rapidly matured with the growth of the online world. Customers Read More
Cisco CEO: Last Year We Blocked 7 Trillion Cybersecurity Threats
The CEO of Cisco says that last year they blocked seven trillion cybersecurity threats or about 20 billion per day. He says that by and large cybersecurity organizations inside of their customers are very good. But they only have to be right Read More
Cloud is Really the New Normal for Financial Services
“Cloud is really the new normal,” says Scott Mullins, Head of Worldwide Financial Services Business Development at AWS. “If you look across enterprise companies and financial services today, the vast majority are considering cloud as a major part of their Read More
How to optimize your Instagram account for search engines
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously Read More
How eCommerce Businesses Can Prevent Fraud in 2018 Holiday Season
Given the dynamic nature of the internet, it’s not surprising to also see frequent changes in consumer buying behavior, which online retailers try to predict and cater to on various digital platforms. Convenience and revenue growth of eCommerce businesses, however, Read More
An introduction to innovation in consumer search optimization
It may be obvious statement, but over the last 15 years the internet has completely transformed the retail industry. The once flourishing high-street is declining, as more and more consumers are swapping the shopping experience for the convenience and added Read More