The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google’s guidelines. You’ve probably all seen websites that showcase the reviews their customers have left for them Read More
The ultimate guide to using Bing Webmaster Tools – Part 4
In Part 4 of this special series, Contributor and Bing Chief Evangelist Christi Olson reviews widgets, copyright removal notices, webmaster tools API, specialty sections and how to contact support if you need assistance. In this section, I’m going to cover Read More
Pew survey finds marked decline in Facebook user engagement since March
Just over half have also adjusted their privacy settings. According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped back from daily activity and engagement. This stands in Read More
HipChat Maker Atlassian Calls It Quits, Sells to Rival Slack
The saying “If you can’t beat them, join them” certainly holds true for Atlassian and Slack. The former is selling its rights to HipChat and Stride to rival Slack and will even be making a small investment in the company. Read More
Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test
The test aimed to surface accounts that people were not engaging with. Twitter confirmed this week it recently ran a test suggesting accounts to unfollow. The test lasted for only a few days, was applied to a small fraction of Read More
How to use IF functions to speak to different audiences
If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group depending on where they might be in your sales funnel. In my last post for Search Engine Land Read More
Opinion: Google’s store sales measurement data deal with Mastercard not ‘deceptive’
Bloomberg report zeroes-in on lack of consumer disclosure by the credit card issuer. Bloomberg reported Thursday that Google has been using Mastercard credit card transaction data as part of the store sales measurement analytics that it has made available to Read More
Randfish’s Beginner’s Guide to SEO
You must check out Randfish’s Beginner’s Guide to SEO. It was slashdotted and all. Discuss it at Cre8asite Forums. Sorry for short posts, haven’t slept in 35+ hours.
The Rise of the Connected Marketer
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Here’s are some key takeaways: Mobile has Superpowers It’s the enabler and the catalyst Read More
Google: The Medic Update Is Global; All Categories Of Search, Not Just Health
You all know that I named the August core Google algorithm update the Medic Update because it seems highly slanted in terms of the impact it had on the health, medical and fitness niches. But Google is still going with Read More