Rules for Creating Perfect Push Notifications A successful push notification is the smartest way of steering customer attraction to your channel. It necessitates us to persuade the user into clicking on the message. Writing an innovative message in a refreshing Read More
Digital marketers: Instagram co-founders’ departure won’t slow ad growth
CEOs from Socialbakers and Steelhouse say CEO Kevin Systrom’s and CTO Mike Krieger’s departures will not impact Instagram’s ad business. Instagram founders CEO Kevin Systrom and CTO Mike Krieger announced Monday they would be leaving the Facebook-owned company. Purchased by Read More
Quora introduces Broad Targeting, says audience hits 300 million monthly users
Question and answer platform Quora says it now has an audience of 300 million monthly unique users, that’s up from 200 million reported last year. The company also announced the launch of Broad Targeting. With this targeting option, ads run Read More
Bing Ads gives advertisers machine learning-powered insights
Competition tab, performance insights and location recommendations highlight performance changes and competitive pressures, offering suggestions advertisers can take to improve results. Bing Ads is rolling out the first set in a series of machine learning-powered insights advertisers will find in the web Read More
Google now builds its own AMP stories for search
So far, these stories only seem to work consistently in the Google search app, and not in mobile Chrome or Safari mobile browsers. Google is now using artificial intelligence to “intelligently construct” AMP stories for search. These new AMP stories appear Read More
How IBM Watson AI Technology Was Used at the US Open
At the Streaming Media East 2018 conference, David Clevinger, Senior Director, Product Management & Strategy, IBM Cloud Video, discussed how Watson’s AI technology was used at the recently concluded US Open Tennis Championship: The typical use case that we’ve been Read More
Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience
Luxury online retailer Farfetch, where product prices start at around a thousand dollars, had a breakout IPO on Thursday, raising $885 million while setting a valuation of $6.2 billion for the company. Then on Friday the stock surged 53 percent Read More
Make Your Notification Impressive For Quick Response
Whenever you publish any Web Push Notification, you must keep in mind that it should be effective to the viewer in one look. Effectiveness is the key to success in any field. Characters of the notification should be in limit Read More
Keyword research strategies in a close-variant world
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. Google once again has disrupted the search marketing community by announcing exact Read More
Twitter: A bug may have sent some direct messages to business account developers
The company says it fixed the bug two weeks ago, but it had persisted for more than a year. On Friday, Twitter began alerting some users that their direct messages or protected tweets may have been sent to Twitter developers Read More